Liz Letsoalo is an entrepreneur and Speaker who is on a journey to public service. With experience in strategy and operations from three multinational companies, Liz Letsoalo’s journey to public service starts with what might seem like an unconventional approach: hair- and skincare. Masodi Organics prioritises kindness to your body and to the planet by focusing on what she calls ‘thoughtful beauty’. As the founder of a beauty brand, she considers herself to be primarily in the business of transforming beauty and its standards to achieve more equitable, realistic and thoughtful standards that empower and uplift beauty in all its forms. Liz has delivered a TEDx talk on the politics of power, and aims to use both her speaking and entrepreneurial initiatives to serve South Africa and the world. She is determined to use her work as a vehicle for solving meaningful problems on whatever platform she finds herself. “Whatever injustice of the day, I will be in the arena”, she says.